Swire Properties announced the formation of Swire Hotels, and the launch of its first of four hotels in Greater China. Opening this summer, The Opposite House, Beijing, will be the first property to be managed by the new company.
Swire Hotels has been formed to create and manage small luxury hotels in Hong Kong, Mainland China and the United Kingdom, providing an exceptional experience for travellers who seek individuality, style and personalised service.
In Hong Kong and Mainland China, the hotels will be an integral part of Swire Properties� retail and office developments. The first of these will be The Opposite House in Beijing, whose 99 rooms will open in the summer of 2008. This will offer an exciting new dimension to The Village at Sanlitun, the Company's first retail development in Mainland China and one which is set to become Beijing’s cosmopolitan centerpiece.
The Opposite House will be followed by the opening of a 117-room luxury hotel in Pacific Place, Hong Kong, in the summer of 2009 and a 100-room hotel at Taikoo Hui in Guangzhou in 2010.
Swire Hotels also plans to manage a 343-room lifestyle business hotel called East, to be open in Island East, Hong Kong, in 2009.
In the United Kingdom, Swire Hotels is developing a collection of luxury boutique hotels to be launched in 2009. Properties have been acquired to date in Bristol, Cheltenham, Exeter and Brighton.