Melco Crown Entertainment Limited, a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, unveils the epic movie-inspired Golden Reel Ferris wheel as the iconic centerpiece attraction of the company’s soon to open US$3.2 billion Studio City complex in Macau.
     Towering at 130 meters in Cotai, the Golden Reel is majestically located at the center-point between the resort's twin "Art Deco meets Gotham City" hotel towers, and will offer visitors a thrilling ride experience unique to Studio City.
     As envisioned by Mr Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment, the Golden Reel was formed in traditional Hollywood blockbuster movie fashion when not one, but two flaming asteroids crashed through the building facade in tandem to create an almost perfect figure-8 form.
     From the moment of arrival at the ride's level 3 entry lobby, guests are treated to a fantasy journey, blending the romance of the "Golden Age of Travel" with world-class entertainment experiences.
     Like the best-paced movie scripts, the next big "reveal" for guests is the Industrial Revolution themed loading platform, 23 floors above the ground floor. There are 17 "Steampunk"-themed cabins, each comfortably accommodating up to 10 people on the 15+ minute, jaw-dropping journey around the uniquely-shaped figure-8 track. The "never-been-done-before" attraction was designed and engineered by a world-class team lead by Liechtenstein-based Intamin Amusement Rides Int Corp, world-renowned for highly-innovative amusement rides.
     Every aspect of the Golden Reel is currently undergoing rigorous mechanical testing following the final installation of passenger cabins earlier this month. The Golden Reel represents just one of the many world-class non-gaming entertainment offerings to thrill visitors at Studio City, which is set to open later this year.