Design of the DreamCenter in Shanghai was unveiled recently. DreamCenter has been released as the leading element of the 'West Bund Media Port' project; one of the largest cultural investment projects currently undertaken in China.
     Located along the Huangpu River in Shanghai's Xuhui District, the integrated development is the result of a dynamic collaboration between Lan Kwai Fong Group, DreamWorks Animation and CMC Capital Partners. With a land area of 152,300 sq m, the masterplan brings together 12 unique art, culture and entertainment venues to ignite inspiration as a cultural hub for the city. Key features include the 'Dream Avenue' Cultural Theatre District; Headquarters of Oriental DreamWorks which will become Asia's top animation production base; Asia's most iconic 500-seat IMAX Cineplex; and the exciting Lan Kwai Fong Entertainment and Lifestyle District. Eight themed outdoor plazas will work to interconnect these core hubs within the development.
     Benoy was appointed to provide comprehensive masterplan for DreamCenter, which laid the foundation for the eight international and local design firms creating the architectural identity for the scheme. Site work on the scheme spanning 463,000 sq m in GFA will commence in 2014 and be completed for opening in 2017.


DreamCenter scheme located on the Xuhui Riverside in Shanghai

Location
West Bund Media Port, Xuhui Riverside, Shanghai, China
Developers
Lan Kwai Fong Group, DreamWorks Animation, CMC Capital Partners
Concept Masterplanner
Benoy Ltd
Architect – Towers, Dreamworks Headquarters, Art Gallery, Theatre
Kohn Pederson Fox Associates
Executive Architect
P&T Group
Site area
152,300 sq m
Total GFA
463,000 sq m
Construction commences
2014
Construction completion
2017