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January 25, 2011

First UA Cinema Complex and IMAX Theatre opened in Shenzhen
UA Shenzhen cinema complex is the first UA cinema in Shenzhen and the only so far to house an IMAX theatre. UA Shenzhen comprises 6 traditional cinemas, 1 V.I.P. cinema as well as the IMAX theatre.
     Designed to a unique sensual spatial ¡®Futuristic Eden¡¯ theme, the vast cinema complex is located at the recently-completed KK Mall ¨C a popular destination for entertainment, leisure facilities and retail outlets.
     Entry into the UA complex is immediately compelling with a reflective diamond surface embossed with a giant UA Shenzhen logo. The cinema complex landscape is centered around the Crocodile Box Office and Pink Pink Bar. This open space is defined by the high ceilings and dim lighting, interrupted only by the brightness of the fluorescent confectionary stand. This stunning yet refined atmosphere sets the ambience for the ¡®Futuristic Eden¡¯ theme.
     The design for the main attraction of UA Shenzhen, the IMAX theatre, is inspired by butterflies in a progression of the Garden of Eden concept. The theatre is characterized by shades of deep blue and is most visually striking in the form of butterfly patterns lining the walls. Outside, the Bar Chrysalis expands on the butterfly theme. The design alludes to the biological form of this beautiful creature before its exceptional transformation.
     This concept of nature and primal beauty is continued across the common areas. A main walkway for patrons, the spacious Liquid Tunnel is evocative of outer space. Asymmetrical lights span the ceiling and walls to create the illusion that one is walking under the stars.
     Each of the cinema houses develops the ¡®Futuristic Eden¡¯ theme in a different and visually exciting form. The Adam and Eve cinema house alludes to the form of the male and female body. This is achieved through bold and sensual patterns lining the walls.
     Designed by Hong Kong-based Alexander Wong Architects, the cinema complex was opened in late 2010.

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